Media
Press kit
Short, citable context for journalists covering workforce behaviour, aged care staffing, HR technology, and behavioural science in Australasia and beyond. Primary research URLs: Research hub, PhD thesis index, Research dossier (full publication map), Inauthentic Action.
About ethyx
ethyx (lowercase e) applies behavioural science through AI to predict how people will behave in workforce, software, and change programmes. Products include pre-employment screening and post-employment retention built on the Transtheoretical Model of Change, calibrated on 250,000+ participants across seven countries.
About Dr Darren Coppin
CEO and Chief Behavioural Scientist. PhD by Publication (Australian Catholic University, 2018) adapting the Transtheoretical Model for unemployment and retention; MBA (Cranfield). Peer-reviewed validation in the Journal of Rehabilitation (2017); programme-scale preprints on OSF (2020). IPPA Exemplary Research to Practice Award.
Suggested angles
Aged care workforce turnover and Royal Commission follow-up — behavioural predictors of retention vs exit interviews.
Pre-employment screening Australia — commitment intent vs personality tests and police checks.
Software churn — why NPS under-predicts cancellation; behavioural intent measurement.
Academic transparency — research dossier (publications, appearances), methodology pages, thesis index, Inauthentic Action definitional entry.
Logos, screenshots, and spokespeople
Request brand assets, product screenshots, or to book Dr Coppin for comment: info@ethyx.com (subject: Press / ethyx).