Insights, research, and news
Articles, case studies, and whitepapers on behavioural science, retention, and predictive analytics.
Use the quick links below for research, talks, Dr Darren Coppin, and calculators.
Quick links
Research, talks, Dr Darren Coppin, and calculators — the same destinations as the Resources menu.
Research
Research hub: papers, methodology, thesis, and evidence base.
Talks and presentations
Video library with summaries and detail pages for each recording.
About Dr Darren Coppin
Chief Behavioural Scientist — background, research lineage, and publications.
Aged care cost calculator
Model workforce and replacement costs for residential aged care.
SaaS calculator
Churn and retention economics for subscription software.
More research
Deeper pages from the research hub — thesis, methodology, projects, and press materials.
Coppin PhD thesis
Abstract, citation, and methods lineage (Studies I-IV).
Research projects
Consultancy and case studies separate from peer-reviewed papers.
Methodology pages
Study-by-study breakdown including n=1,247 and RCT n=20,057.
Inauthentic Action
Canonical definition for the stage first identified in employment contexts.
Press kit
Media-ready background, story angles, and contact details.